Blogging, without the… wordiness
Tumblelogging is to blogging what texting is to email. Short, sharp and developed for rich media, this newest platform for sharing your ideas and inspirations is a perfect fit for creatives or anyone with something a little more visual up their sleeves.
They say a picture paints a thousand words, so a blogged picture has the potential to communicate a thousand times more than a blogged word. Launched nearly 5 years ago in New York, Tumblr had a slow and steady initial growth and is just reaching the tipping point from the serious early adopters to the keenest edge of the mainstream, which means that brands are starting to sit up and take notice.
First up, what is Google Analytics?
Google Analytics is Google’s web metrics tool, which can be used to show you how people found your site, how they explored it and how you can enhance their visitor experience. With this information, you can improve your website return on investment, understand the profitability of each customer and increase conversions.
The lights are on but no-one’s home
So you’ve focused on building up your email database – perhaps it’s even part of your paid marketing strategy. You put a lot of effort into writing engaging and relevant email content, maybe you offer discounts, How-to’s, new product information or a regular newsletter. You’re tracking everything, you know how many people open, how many click and how many respond. The trouble is, all in all they’re a pretty inactive crowd.
What are the benefits of Blogging?
Blogging can be a fantastic way to engage your customers and prospects and before you know it can become a key part of your marketing strategy.
Blogs can be great for search, writing all this ‘long-form’ content (rather than just 140 characters on Twitter or very sales-focused content for your website) gives you the chance to share your expertise and use lots of keywords as you do so!
What is Twitter?
Twitter is what’s known as a micro-blogging platform, which means that it allows people to broadcast or blog in short messages, in this case just 140 characters, the ubiquitous 140 characters that gave birth to a thousand newspaper headlines. For this reason and many others, not least of which its overwhelming growth rate, you would be forgiven for believing that Twitter was simply a storm in a teacup. It may well prove to be, but right now and for the foreseeable future, Twitter is important enough not to be ignored by any vigilant marketer.
What is search?
Often known as SEO (Search Engine Optimisation) and PPC (Pay-Per-Click); natural and paid search ultimately aim to do the same thing – make your website/content more visible to search engines, and therefore to the human beings conducting the searches!
Is Facebook right for you?
Defining a purpose for your social media endeavours, specifically in this post we are talking about Facebook but the same approach applies to any social media platforms you are considering adopting; can be a minefield.
If your reason for being in social spaces is because ‘everyone else is’, we suggest you probably won’t see a great deal of return on your investment – your time and your budget. However if you determine your approach – the tone of voice you use; the type of content you post and the way in which you build your brands social personality, based on your fundamental social goals, then you could see fantastic and efficient results from your social investments.
Tis the Season to be Social:
For many businesses, a communication strategy involves some sort of calendar, and whether you begin strategizing based on your communication objectives or based on sending comms at regular intervals, timing is often critical. So its not surprising then, that in the spirit of Christmas, many a mis-guided communication is planned and passes between business and over-solicited consumer like the offering of the last chocolate in the box, with the Turkish Delight centre, that no one wanted.